Tax Information And Guide

DoubleClick Unveils SiteAdvance 3.0 with Enhanced Functionality for Web Analytics Solution

Adds Query Tool, New User Interface, New Dashboard Feature

Tax Software New York, NY, 8/4/2004 - DoubleClick Inc. (NASDAQ: DCLK), the leading provider of marketing solutions for advertising agencies, marketers and web publishers, today launched SiteAdvanceSM 3.0, an updated version of its web analytics solution which builds on its extensive reporting and measurement functionalities. The new version of SiteAdvance features a new user interface, an executive dashboard feature, an ad hoc query tool with customized reporting and new conversion metrics for traffic driving reports.
SiteAdvance has made incredible progress in the market since its inception in June 2002, by growing an impressive client base of blue chip retailers and marketers, providing industry benchmarks for web site performance, integrating the product with email and ad serving for remarketing opportunities, and now, enhancing the solutions core features and functionalities, said Court Cunningham, Senior Vice President, Marketing Automation, DoubleClick. Were focusing considerable investment to meet the needs of our clients and prospective clients, and were delighted to roll out these important product updates that give greater flexibility to the users. We plan to roll out two more major releases between now and the spring of 2005.

Software Tax SiteAdvance is a hosted, website measurement and analysis solution designed for online marketers. It enables business decision-makers to understand the interaction between marketing programs, site traffic and online conversions, and provides actionable information to users to help them improve their online goals.

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Every Landlord Tax Deduction New features in DoubleClick SiteAdvance 3.0 include:

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Tax Help New User Interface
Modifications to the font size and overall color scheme allow for easier use of SiteAdvance.

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Help Tax Executive Dashboard
The new Executive Dashboard functionality can be used to configure and share reports across an organization, including different KPIs (Key Performance Indicators) that are relevant to a particular team of users. Examples of Dashboards that might be created are Executive Summary Dashboards, Marketing Dashboards, Site Traffic Monitoring Dashboards and Merchandising Dashboards.

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Ernst Ernst Guide Guide Tax Query Tool
The Query Tool allows users to configure their own reports and queries on the fly in an ad hoc environment, and save those reports for future use. Now, marketers can select the data they're most interested in seeing, from basic site statistics to in-depth customer and conversion information, and can also specify timeframe, sorting and filtering.

Tax Return Additional Conversion Metrics for Traffic Driving Reports
SiteAdvance now includes reporting on conversions and revenue generated from search engine keywords and referring URLs.

Return Tax In addition to these new features, SiteAdvance has long been integrated with DARTmail and DART for Advertisers (DFA), allowing marketers and publishers to correlate marketing and site traffic data. For example, marketers can automatically retarget customers who have abandoned a shopping cart with tailored messaging based on the customer's onsite behavior.

Guide Guide Master Master Tax Current SiteAdvance customers include Buy.com, Crate & Barrel, Dixons, Intuits Turbo Tax, J. Crew, and Verio.

Tax Preparation About DoubleClick Inc.
DoubleClick is the leading provider of solutions for advertising agencies, marketers and web publishers to plan, execute and analyze their marketing programs. DoubleClick's marketing solutions - - online advertising, search engine marketing, affiliate marketing, email marketing, database marketing, data management and marketing resource management - - help clients yield the highest return on their marketing dollar. In addition, the company's marketing analytics tools help clients measure performance within and across channels. DoubleClick Inc. has global headquarters in New York City and maintains 22 offices around the world.

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